Thinking Big by Thinking Small

Thinking Big by Thinking Small

Welcome to Speed City

Indianapolis's new branding strategy can be a winning one. But we have to imbue it as part of our culture.

Jeffery Tompkins's avatar
Jeffery Tompkins
Mar 09, 2026
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Is Indy’s play to be “Speed City” a viable branding strategy? Yes …but only if it backs it up with what people are able to do. Source: Lucie Rice Illustration and Design | Facebook

While my jury is still out on whether AI will vibe-code us into biological extermination or deliver a robust universal basic income on the back of mass automation, I suppose s…

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