The Cart Test™
A stupid-sounding heuristic for whether you’ve built a real place. We can think big by thinking cart instead of car.
The first time you watch a teenager drive a golf cart to high school in Peachtree City, Georgia, your brain has to do some work. You are looking at something that should be a punchline elsewhere: a leisure vehicle on a public road, an adolescent at the wheel of a contraption engineered to ferry sunburnt retirees between fairways. But, if you keep watchi…
